Hey Brush Babes ! If lockdown saw consumer confidence falter and preferences pivot toward loungewear and activewar, as the world opened back up once, people are looking to shop for new clothes including anything but sweatpants and embrace revenge outfits while dressing to impress. Rather than simply hitting up the same old stores you’ve worn and loved before, we highly suggest checking out these three up-and-coming fashion brands that have been steadily flooding our Instagram feeds for weeks now, here are the brands you’ll want to know and shop before everyone else catches on !
Francesca Capper and Natasha Somerville met while studying womenswear design at Central Saint Martins in London. Whilst Francesca built experience from houses including Christian Dior, Vivienne Westwood & Alexander Wang, Natasha grew her expertise at John Galliano, Jeremy Scott & Bvlgari.
The duo came together in 2017 to form POSTER GIRL, a label manifesting confidence, ultra femininity and referencing a direct nostalgia to the designers upbringings. By pushing and developing surface textures, the high gloss aesthetic of this brand is backed with sophisticated, luxurious construction techniques and quality.
Based, designed and made in London, the label celebrates self confidence and prowess, making their rise within the fashion and pop culture scene nothing short of explosive. Now worn by Dua Lipa, Kylie Jenner, Selena Gomez, Doja Cat and Winnie Harlow to name a few, this coveted label has built a sought after following.
From cropped sweaters to daring bodysuits, this knitwear trend is stretched to the limits. We’ve seen fashion come full circle with the return of sweater vests, oversized cardigans, and dad sweaters but now knitwear is entering a new market: sultry elegance. The french brand Ruve is dominating it, made for those who aren’t afraid to stand out, the brand designs pieces with unique cuts and styles that are super flattering and serve a high-fashion aesthetic.
Through their brand the Ruve team wants to bring a positive change to our generation by designing new models which elevates women bodies through a new level of seduction to embrace their inner power and individuality.
Over floral prints and romantic silhouettes, With Jéan bet on easy-to-wear fashion, infused with retro details. Launched in 2017 by two Australian friends Sami Lorking-Tanner and Evangeline Titilas, the label initially wanted to create the perfect wardrobe to enhance their favorite vintage jeans, revealing floral tops with gathered lines and perfect cuts.
The it-girl Aussie label has since been seen on everyone from Elsa Hosk and Devon Lee Carlson to Emily Ratajkowski and Bella Hadid. Fusing effortless Australian allure and French elegance, the label follows the footsteps of brands like Reformation and Faithfull The Brand, whose romantic tops and dresses are real must-have during the summer season.
Aware of the impact of the fashion industry on the environment, the brand makes a point of producing less in order to produce better. The label thus focuses on the development of small capsules rather than complete collections, mainly composed of limited-edition pieces. Made in Bali from natural materials, they respect traditions and are hand dyed.
See you next week Brush Babes, until then make sure to check these brands and get your orders ready before this season’s hot items are sold out !